I spent years taking care of everyone around me. That's what you do when you're a dad, when you're the one who shows up. Your own health, specifically your feet, you stop thinking about.
Mine were bad. Nail fungus on both big toes for longer than I want to admit. Plantar fasciitis from running while overweight, not understanding which muscles I was supposed to be using. Cracked skin I assumed was just how feet looked. A low-grade shame whenever the subject came up, which meant I avoided it.
At some point I got serious. Gradually. I started treating the fungal infection the right way: the right medication, kept them dry, stayed consistent. I learned what actually helps plantar fasciitis and what does nothing. I built a nightly lotion routine. I figured out how to stop the ingrown nail cycles. It took months, not days. Things changed.
What I noticed was that none of that information was in one place. I was Googling in private and reading Reddit threads at midnight. For a problem that affects a huge percentage of men over 40, the resources were scattered, product-heavy, and built for people who were already motivated.
I wanted something that started earlier, with the man who knows something is wrong but doesn't know where to begin. That is what this site is.
Alfonso Barreiro, UX/UI Designer · Portland, OR

